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B-Hive. A Foot on the Creative and Marketing Ladder.

Posted 22nd October 2009

Birmingham’s creative and marketing sectors have joined together to help students enter the world of work. The B-Hive scheme has been developed to give students from the city’s universities and colleges the opportunity to get a foot on the career ladder by winning paid work placements at some of the region’s leading companies.

B-Hive was developed last year by Pitch Consultants, and awarded placements at PR and design agencies to 12 students and graduates from Birmingham. Companies included Golley Slater PR, KLM, Leader, McCann Erickson, One Black Bear, RBH, Rewired PR, Seal, Trimedia and WAA.

This year, Pitch and Marketing Birmingham are working together to expand B-Hive to include additional placements in the creative and marketing industries as well as a new website offering advice from industry experts on how to land that coveted job.

Ollie Purdom, Director of Pitch Consultants said, “Working in the industry, we are constantly aware how important it is for both clients and candidates to find the right match. Potential employers are always looking for solid experience to support academic qualifications, and in a highly competitive job market, B-Hive gives students and graduates a rare opportunity to get that experience with the best in the business.

“After a successful first year, the partnership with Marketing Birmingham will bring the additional support that B-Hive needs to develop even further. The extended website and high profile PR campaign will give the scheme the recognition it deserves, benefiting both Birmingham employers and graduates.”

Dave Hodgson, Marketing Director at Marketing Birmingham said, “Working in partnership with Pitch on the B-Hive scheme has been a great addition to Marketing Birmingham’s Student Birmingham Campaign, which aims to support graduate retention in the region.

“Birmingham has a multitude of creative agencies working on high profile accounts, from small firms to large and established companies. It is therefore essential that we retain the best graduates that Birmingham has to offer to ensure this industry continues to grow from strength to strength.”

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