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The B-Hive Briefs are Live

Posted 22nd January 2010

We’re pleased to announce that the B-Hive briefs are now available to download via the Enter B-Hive section of the website. This year we’re encouraging you to go green in order to win one of the coveted work placements.

We want you to consider how you would build on Birmingham’s green credentials for your chance to secure work placements with the region’s leading employers within the PR, graphic design, web design and marketing sectors.

If you’ve been reading these pages you’ll know that B-Hive has been developed by Marketing Birmingham and Pitch Consultants to give students from the city’s universities and colleges the opportunity to win one of 24 paid placements.

To secure one of the placements, students and graduates will need to respond to a brief that addresses how Birmingham can become the greenest city in the world by 2020. You will be required to demonstrate how you would encourage residents and businesses to become more proactive with green initiatives including using public transport, reducing energy usage, recycling and choosing local suppliers.

 Emma Gray, Head of Marketing at Marketing Birmingham, said “This year we wanted to ensure that the brief presented a real marketing challenge. Birmingham has some ambitious plans to improve its green credentials and become an even better place to live, work and visit over the next decade. For the city to achieve this, it will need to have the support of residents, businesses and stakeholders, and this provides a genuinely challenging but exciting opportunity for students to come up with some creative and effective marketing solutions.”

The closing date for entries is 8 March 2010 and if you’re lucky enough to be short-listed, you will be invited to present your strategies and designs to a panel of agency and marketing heads at the end of March before the 24 work placements are awarded.

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