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Winning B-Hive Entries from 2011

Posted 16th January 2012

To help you along with your entries for B-Hive 2012 we thought it might be useful to show you some of the winning entries from 2011.

As you'll see, everyone's entry is different so there's no set formula or short cut to success. But what the entries hopefully show you is how people approach the briefs, how they break them down and how they present their ideas. 

The 2011 briefs were all centred around Birmingham's diverse culinary offering. Students were asked to position Birmingham as a gourmet capital in the UK, to create a campaign that communicated this culinary diversity and that attracted visitors to Birmingham (regional, national & international visitors). 

Advertising entries:
Overall winners.... see the previous post 'what does it take to win B-Hive?'
Entry example number 2.

Marketing entries:
Entry example number 1
Entry example number 2

Digital entries:
Entry example number 1
Entry example number 2

PR entries:
Entry example number 1
Entry example number 2

Graphic Design entries:
Entry example number 1
Entry example number 2

Hopefully this give some good food for thought (excuse the pun). As we've mentioned above, we're not looking for clones of any of the presentations you've seen here - originality is key!

Good luck to everyone.

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