What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
20:45 Aug 22nd
Got these in the bag? '9 Signs You're Going to Be Successful in Whatever You Do' https://t.co/AA5J0CwfUE via @dailymuse #careeradvice
10:25 Aug 11th
Reckon you're a tad too reliant on a regular cup of Joe? Here's how to hit the reset button (without withdrawl!): https://t.co/XQvm9VySTS ☕️
11:31 Aug 9th
'11 ways to make your first day in a new job enjoyable' https://t.co/k7SLcqkOfi via @pitch_talk #careeradvice
16:02 Aug 3rd
'This is the age of the audience' https://t.co/rzDMPaRaqx via @Campaignmag #industryinsight
10:35 Aug 2nd
20:30 Aug 1st
More at twitter.com/b_hive