What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
We will shortly be announcing shortlisted entries for B-Hive 2014. Exciting times! Keep an eye on your emails....
14:14 Mar 5th
@FlorenceChung3 hi, sorry for delayed reply. Fine to submit by email. Problem with site probably due to file size.
23:43 Feb 21st
.@tash372 We're happy to receive entries through to midnight if that helps!
14:48 Feb 21st
Entry deadline is tomorrow! Graphic Designers, meet your judges: @Holman_Group @thenec @orbstudio @vivaaspire @vital_tweets @CognitionAgency
11:20 Feb 20th
To wet the appetite, please welcome our digital panel: @thenec @oneblackbear @freestyleint @CogentElliott @studiobonito @383project
17:20 Feb 19th
Only 2 days left before submission deadline! Have you got your entry in for this yr?
15:07 Feb 19th
More at twitter.com/b_hive