What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
16:41 Mar 23rd
And if you didn't win... use the experience & the feedback to come back stronger next year. You did brilliantly to be shortlisted. #bhive17
16:25 Mar 23rd
Huge congrats to all the winners - make the most of your placements... opportunities like this can shape careers. #bhive 17
16:24 Mar 23rd
We're just coming up for air following a massively enjoyable couple of days running presentations & rewarding exceptional talent. #bhive17
16:23 Mar 23rd
RT @SamNeville_1985: Fantastic experience presenting to all the judges @B_HIVE yesterday and so happy to have won a work placement with @co…
16:20 Mar 23rd
RT @ChloeDPhotos: So thankful for @B_HIVE for giving me such an amazing opportunity and I get to work with two exciting companies in the ne…
16:20 Mar 23rd
More at twitter.com/b_hive