More stories:

What does it take to win B-Hive?

Posted 20th April 2011

Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you. 

To set the scene, if you want to recap on the brief that was set you'll find it here.

To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.

See the work here

Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.

FacebookJoin B-Hive's Facebook Group

TwitterFollow us on Twitter

The 2017 B-Hive briefs are now officially LIVE! Check them out - https://t.co/MCKg0ZGRSJ

11:58 Dec 6th

Are you a dab-hand at all things #digital #content? We're hunting for an Online Content Assistant… https://t.co/xLI9JMqjBg

19:25 Dec 5th

THE BRIEFS ARE COMPLETE – and will be up and available for download by 12pm tomorrow. Remember the bee-st things come to those who wait! 🐝

18:17 Dec 5th

'#Diversity may be at the top of the #advertising agenda but #ageism has been conspicuous by its absence' https://t.co/kkeLMAzfXN #adland

15:36 Dec 5th

Cheers! 🍻 https://t.co/Ga4xufYpMk

11:31 Dec 5th

'Morrisons: Christmas ads should not be isolated events' https://t.co/F7hyRnKHf0 via @MarketingWeekEd #ChristmasAdWar

12:30 Dec 4th

More at twitter.com/b_hive