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What does it take to win B-Hive?

Posted 20th April 2011

Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you. 

To set the scene, if you want to recap on the brief that was set you'll find it here.

To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.

See the work here

Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.

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All the pics from last night's awards are now live... go check them out :-) https://t.co/Tj4lSxQReO #bhive17 https://t.co/OeTNAHH39t

16:41 Mar 23rd

And if you didn't win... use the experience & the feedback to come back stronger next year. You did brilliantly to be shortlisted. #bhive17

16:25 Mar 23rd

Huge congrats to all the winners - make the most of your placements... opportunities like this can shape careers. #bhive 17

16:24 Mar 23rd

We're just coming up for air following a massively enjoyable couple of days running presentations & rewarding exceptional talent. #bhive17

16:23 Mar 23rd

RT @SamNeville_1985: Fantastic experience presenting to all the judges @B_HIVE yesterday and so happy to have won a work placement with @co…

16:20 Mar 23rd

RT @ChloeDPhotos: So thankful for @B_HIVE for giving me such an amazing opportunity and I get to work with two exciting companies in the ne…

16:20 Mar 23rd

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