What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
'Why creatives are turning to personal projects to fulfil their artistic cravings' https://t.co/M4KCPeRWT8 via @Campaignmag #makersgonnamake
12:45 Sep 24th
Our tweeps of the North! 'Meet the Media' with @MarkCasci, Business Editor of @yorkshirepost Book your tickets here: https://t.co/bnTBmMQvF2
18:00 Sep 23rd
"11 Smarter Strategies for Procrastinators Who've Tried Everything Else" https://t.co/zosg1cyd5I via @dailymuse #procrastination
14:35 Sep 23rd
'@MoMALibrary creates #digital exhibition archive, allowing access to decades of images' https://t.co/wAISpnZcus via @itsnicethat #modernart
16:21 Sep 22nd
20:30 Sep 21st
We hope every one of our tweeps take regular screen breaks: "Do You Have #ComputerVisionSyndrome?" https://t.co/2nPJ5ytiuO via @GetTheGloss
17:20 Sep 21st
More at twitter.com/b_hive