More stories:

What does it take to win B-Hive?

Posted 20th April 2011

Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you. 

To set the scene, if you want to recap on the brief that was set you'll find it here.

To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.

See the work here

Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.

Subscribe to RSS Feed

FacebookJoin B-Hive's Facebook Group

TwitterFollow us on Twitter

Are you one of the BILLION people that logged on to Facebook today? http://t.co/xKR8ez8lAi

15:31 Aug 30th

Anatomy of a successful human being: http://t.co/Z5dS4qaFp0 #infographic

12:30 Aug 29th

Annnd relax! It's not any regular ol'Friyay... It's the last #BankHolidayWeekend of the year - already!? Make it a good'un folks :)

17:30 Aug 28th

Thou shalt... Shall! Not? 'The 10 Commandments of Grammar Lovers' http://t.co/6xhAxFtzJ8 #grammarpolice

11:01 Aug 23rd

The new feminine plural: why marketers must embrace the multifaceted woman http://t.co/5LdFrhCGRk

11:01 Aug 22nd

Do you have a secret desire to become famed #vlogger? Hide no more! A-list vlogstar Zoella reveals her top 10 tips: http://t.co/RJy65XTkUy

09:15 Aug 21st

More at twitter.com/b_hive