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What does it take to win B-Hive?

Posted 20th April 2011

Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you. 

To set the scene, if you want to recap on the brief that was set you'll find it here.

To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.

See the work here

Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.

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RT @TommyHemmings: Excited to be on the marketing panel for @B_HIVE 2015 - looking forward to seeing the best of #brum's young creative tal…

11:34 Jan 28th

How are your brief entries coming along? Here's a lil' inspo: 'Illustrated Design Quotes From The Greats' http://t.co/BMTaixlXOh #BHive2015

19:45 Jan 27th

How VisitBritain uses Tumblr to create future UK tourists. Could help thinking around approach to this year's briefs. http://t.co/9Fill5LVOL

12:53 Jan 27th

RT @SRogers9321: Workspace has started for the @B_HIVE advertising brief #b-hive #branding #brief http://t.co/2luaGGl6Hh

10:31 Jan 27th

Exciting stuff! @SRogers9321 is already up and running with her #BHive2015 brief entry, many thanks for sharing :) #getinvolved

10:30 Jan 27th

(Psssht BHivers! You could find stats like this rather useful ➡) How we spend our time online: http://t.co/p1u7XdHSdV #infographic

19:00 Jan 26th

More at twitter.com/b_hive