What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
19:45 Jun 26th
'#Millennials Don't Want Ads. They Want Stories.' https://t.co/ytP5xt7iYO via @Entrepreneur
16:01 Jun 26th
'Are social feeds just for your social life?' https://t.co/KcgkBfte7A via @MarketingWeekEd #opinion
14:01 Jun 25th
12:30 Jun 25th
'Facebook will be ‘all video’ in five years, says Nicola Mendelsohn' https://t.co/rOHPJnG2Fx via @MarketingWeekEd #socialmedia #futuretrends
11:05 Jun 23rd
'12 Signs You're Doing Way Better Than You Give Yourself Credit For' https://t.co/SEPuBAtGlN via @dailymuse #careeradvice
16:15 Jun 19th
More at twitter.com/b_hive