What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
How are those entries coming on? Not long until deadline now, but still time to get your responses done.… https://t.co/RfuJOLqZkX
14:51 Feb 21st
Making time to get your entry together could be your best decision yet. B-Hive has helped launch many a successful… https://t.co/tdUk8itUhU
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Don't think you have time to produce your B-Hive entry? Think again. Some previous winners did theirs 24 hours befo… https://t.co/5Hp5fDbxOp
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Hey everyone. The countdown clock on the website is a bit ahead of itself. Correct entry deadline is 23.59 Friday 2… https://t.co/EMg6DkkiOk
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RT @CALcareers: Want a job in Marketing, PR or Advertising? Win a work experience placement by entering the @B_HIVE competition https://t.c…
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