What does it take to win B-Hive?
Posted 20th April 2011
Ever wondered what it takes to create a winning B-Hive campaign? We thought we'd share this year's winning advertising entry with you.
To set the scene, if you want to recap on the brief that was set you'll find it here.
To give some context, the judges were particularly impressed by not only the overall concept, but also how this concept was applied across all forms of activity - from posters and outdoor, to tv, online and everything in between. The sheer volume of work that went into the campaign didn't go unnoticed either, but this is only relevant when there's a strong idea sat behind the work.
See the work here.
Overall a brilliantly executed idea. Congratulations again to Cristina and Jessica.
Oh no! This is rubbish news indeed... @IdeasTap to close down: 'The end of an era' http://t.co/hAfABSDwlP #sadface
15:30 Mar 29th
Exciting new enterprise from Mr Branson, now he's investing in YOUR commercial future: 'Pitch to Rich 2015' http://t.co/qcCWtBbIDa #VOOM
20:30 Mar 28th
RT @orbstudio: .@Ed_Miliband, please let us know if you'd like any further help with the Ed Mili-brand.
11:33 Mar 27th
Live streaming, for everyone and anyone! Blimey, what will they think of next... *rolls eyes* http://t.co/jMbHJrb21M #Periscope
16:29 Mar 26th
11:03 Mar 26th
RT @LidlUK: #Awkward - looks like we'll just have to knock a 1/5 off too. #AlwaysInOurHeartsZaynMalik #ByeZayn http://t.co/pModTQMow7
11:03 Mar 26th
More at twitter.com/b_hive